Wrangler / National Finals Rodeo
Art Direction, Design
Every December, cowboys and rodeo fans worldwide take over Las Vegas for the Wrangler National Finals Rodeo – ten action-packed days of bull riding and parties.
The task was to create an event identity for Wrangler that would feed fans’ excitement and stand out on the loud Vegas strip. We delivered a bold, in-your-face campaign that stayed true to the risk/reward mentality of the event and its location.
Danny Pellegrini, Editor
Agency / Toth+Co