Wrangler / A Whole New Rodeo
Art Direction, Design, Photography
The “A Whole New Rodeo” campaign was developed from conception through execution. The 360 effort aims to show how Wrangler stays true to its heritage with a collection of new styles and great fits that keep you feeling strong and ready for life every day, no matter where the day takes you.
Chris Malloy, Director / Danny Moder, DP / Farm League, Production / Danny Pellegrini, Editor
Magdalena Wosinska, Photographer
Agency / Toth+Co
BTS Video: Joe Carter, DP + Editor